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The Cannabis Industry's Greatest Lie

As cannabis becomes legal in more and more states here in the USA, we've seen the cannabis industry turn, pivot, and expand. Causing cannabis to become more widely known and accepted! Not just for younger generations, but even the older generations getting involved. Now that cannabis is available to buy off a shelf, there seems to be one question we all want the answer to.

Does High THC matter?

The short answer is NO. Recent research conducted by the University of Colorado and published in JAMA Psychiatry found that THC isn't a very effective indicator of how "potent" the weed is. This study ran several tests on patients who were using concentrates vs lower THC flower and it turns out, everybody's self reported "highness" was the same. Even though one group had larger amounts of THC in their bloodstream.

The only time that THC matters is in the case of edibles. This matters because the amount of THC in an edible is processed through your liver and produces something called 11-Hydroxy metabolite-- this is 5 times more psychoactive than THC!

Cannabis contains over 100 cannabinoids and even more aromatic compounds called terpenes. All of these compounds work together to create what we like to call "The Entourage Effect". Turns out, your legal state doesn't even test for half of those cannabinoids, but of course buyers wouldn't know what to do with it anyway. So if you're seeing High THC accompanied by a HIGH price tag. Beware! Its the cannabis industries biggest lie.

When you go to your local dispensary to get the bud that will knock your socks off, let your nose lead the way. The terpenes in the strains will hit you in your memory receptors and will leave you drooling over the one that will work for you! Ask for testing and look for strains that have more than one cannabinoid active and strains that have a terpene profile you enjoy! We're all learning on this journey and I cant wait to see what we find out next!

Jessica Collins

April 2022

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